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Setting up an Internet-based TV service? |
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Internet-based TV is a new, exciting, and profitable way for Content Service Providers to deliver diverse and highly personalized content to home TVs through a broadband set top box based Internet connection. This revolutionary solution enables the replacement of broadcast TV with dynamic, cost-effective Internet technology that delivers the quality and stability TV viewers expect using the Open Internet as a delivery platform directly to TVs.
Internet-based TV significantly changed the way people obtain information, get entertainment, and consume internet media at home. Compared with traditional TV systems, internet-based TV brings to viewers multiple choice of content, at maximum flexibility, allowing operators to customize and offer selected services, such as Video on Demand, movie download, Live TV, rich media and more.
The new TV model, based on streaming video and live feeds, brings to viewers the PC experience, offering them easy intuitive navigation through interactive applications and services. These new models propose an opportunity for advertisers to use winning Internet advertising models that benefit from unique identification of users and ability to track their preferences, and may be the basis of new type of social networks, using the TV as the interaction device.
Learn more about setting up an internet TV service:
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